The Importance of Integrating Email Marketing into your Business


Are you an entrepreneur looking to launch your business in the next couple of weeks? You should already have several hundred email addresses from market research you might have conducted during your business planning stage. Or are you an existing small business? By now, you should have thousands of email addresses from previous customers.

If you are not currently leveraging the power of email marketing, you should start collecting email addresses immediately and begin to integrate email marketing into your business.

Email marketing is not only extremely affordable and easy to measure, its simply the perfect way to build brand awareness and connect with your consumers.

Did you know: 91% of US consumers use email daily. (McKinsey, 2014 )

If connecting with 91% of US consumers is important to you and your brand, you should consider, email marketing to be a powerful tool. The common mistake many new brands make today is that they believe social media is the most effective channel to grow their business.

According to McKinsey, "E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined." See below:

If studies consistently show that email is more effective than social media with regard to acquiring customers, then every brand should make the move and integrate email marketing into their business. At Invictus MKTG, we help entrepreneurs and small businesses find powerful marketing solutions, we can identify the right email marketing strategy for your brand and work with your team to introduce new and innovative ways to keep your customers engaged.

For more information please email info@invictusmktg.com and let's grow your business together!

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