BTFL
Fashion eCommerce
eCommerce
Web design
Email Marketing
Event management
Production
Los Angeles
2021
We collaborated with BTFL from 2018–2021, providing creative and technical support across photoshoots, website design, email marketing automation, and production assistance to elevate the brand’s digital presence and customer engagement.
Summary
Over a three-year partnership, we worked closely with BTFL to build out its creative identity and strengthen its eCommerce and marketing efforts. Our team supported five major photoshoots, ensuring cohesive visual storytelling that aligned with the brand’s mission. We assisted in website design and management, creating a seamless online shopping experience, and implemented email marketing automation to nurture customers and increase repeat sales. In addition, we provided production assistance, helping the brand execute campaigns smoothly and efficiently. Together, these efforts enhanced BTFL’s visibility, streamlined its operations, and reinforced its reputation in the marketplace.
Challenge
BTFL was growing quickly but faced challenges in maintaining consistent branding across channels and scaling its marketing efforts. The brand needed:
High-quality visual content to tell its story and connect with its audience.
A more user-friendly website to support sales growth.
Automated email marketing to reduce manual tasks and improve customer retention.
Additional production support to execute campaigns effectively while focusing on business growth.
Solutions
We provided end-to-end creative and marketing support, including:
Photoshoots – Assisted with organization and execution of over 5 photoshoots, capturing imagery that elevated the brand’s visual identity.
Website Design Support – Improved usability and aesthetics, aligning the eCommerce site with customer expectations.
Email Marketing Automation – Built automated flows for customer engagement, retention, and sales growth.
Production Assistance – Supported campaign execution to ensure projects were delivered smoothly and on schedule.
Event Management - Managed execution of launch events and influencer marketing campaigns.
Through this partnership, BTFL was able to streamline operations, deliver consistent branding, and create a stronger customer experience that fueled long-term growth.
