Calvo's Insurance
Finance
Brand Strategy
Website Design
Integrated Marketing
Email & CRM Automation
Multi-Channel Campaigns
Hagatna
2024
We partnered with Calvo’s Insurance to elevate their brand through branding and strategy, website design, social media management, content creation, email marketing, CRM integration, PR, copywriting, billboards, company merchandise, and anniversary campaigns. Our efforts resulted in over $1M revenue growth, a 10K+ monthly increase in website traffic, and 35%+ average email engagement.
Summary
Calvo’s Insurance engaged us to strengthen its brand presence and connect with both new and existing customers through an integrated marketing approach. We worked on all aspects of their brand, from strategy and visual identity to digital platforms and offline campaigns. Our support included developing a clear brand voice, redesigning the website for a modern and seamless customer experience, and managing social media channels to create consistent, engaging storytelling.
We implemented CRM and email marketing strategies that personalized communications, nurtured client relationships, and produced industry-leading engagement rates. At the same time, we coordinated multi-channel anniversary campaigns that spanned PR, billboards, branded merchandise, and digital content — reinforcing the company’s heritage while driving new growth. By blending creative execution with strategic direction, we ensured the brand stayed top-of-mind and achieved measurable results.
Challenge
As one of Guam’s most established insurance providers, Calvo’s Insurance needed to modernize its branding and marketing to remain competitive in a changing market. The company faced the challenge of:
Outdated branding that didn’t fully reflect its trusted reputation and modern services.
A website that required improved UX/UI to better serve clients and generate leads.
The need for consistent storytelling across social media, email, and PR.
A lack of marketing automation and CRM integration to nurture leads and retain clients.
The challenge of celebrating anniversaries in a way that connected across multiple platforms while staying authentic to their heritage.
Solutions
We delivered a holistic, multi-year marketing program that elevated the brand and drove measurable business growth:
Branding & Strategy – Refined the brand identity and positioning to reflect its heritage and leadership in the industry.
Website Design – Redesigned the website to increase usability, generate leads, and deliver an improved customer experience.
Social Media Management – Created and managed campaigns that highlighted services, client stories, and milestones.
Content Creation & Copywriting – Produced engaging digital and offline content that connected with audiences across platforms.
Email Marketing & CRM – Implemented targeted email campaigns with automated flows, achieving 35%+ average engagement.
Anniversary Campaigns – Executed multi-channel campaigns spanning PR, billboards, branded merchandise, and digital promotions to celebrate milestones and drive awareness.
Production & PR Support – Coordinated messaging across platforms, including copy for press releases, ads, and promotional assets.
Results
$1M+ increase in revenue.
10K+ monthly website traffic increase.
35%+ average engagement on email campaigns.
Strengthened brand awareness through PR, billboards, merch, and consistent storytelling.
Delivered a cohesive, modernized brand experience across both digital and offline channels.
