Crowns Guam
Commerce / Event Management
Branding
Web design
Email marketing
Marketing automation
Event planning
Online ticketing
Hagatna
2025
We worked with Crowns Guam to strengthen their brand through refreshed branding, Shopify web design, email marketing, automation, event planning, and online ticketing. Together, we streamlined operations, improved customer engagement, and built stronger connections with both local and global audiences.
Summary
We partnered with Crowns Guam, a boutique retail brand rooted in the island spirit of Håfa Adai, to strengthen their presence online and offline through strategic and creative solutions. Our work focused on several key areas:
Branding – We refined the brand’s identity to reflect its cultural roots while appealing to global audiences, ensuring consistency across digital, retail, and community touchpoints.
Web Design – We enhanced their Shopify website with a clean, user-friendly layout, optimized navigation, and updated visuals to improve customer experience and conversion rates.
Email Marketing – We developed branded email campaigns highlighting new collections, store updates, and community initiatives to drive engagement and repeat sales.
Marketing Automation – We implemented automated flows on Shopify and integrated apps for abandoned cart recovery, personalized customer journeys, and loyalty programs to boost retention.
Event Planning – We supported in-person and online events celebrating local culture and fashion, building stronger ties with the community and reinforcing the brand’s mission.
Online Ticketing – We set up a streamlined ticketing system directly on Shopify for workshops, pop-ups, and special events, making it simple for customers to purchase and attend.
Through these efforts, we helped increase sales, streamline operations, and deepen Crowns Guam’s connection with both local and international audiences, positioning the brand for sustainable growth.
Challenge
After over 10 years in business, Crowns Guam had built a loyal following but needed a brand and digital revamp to keep up with their growing vision. Their website was outdated, limiting their ability to showcase products and connect with customers effectively. They also lacked integrated email marketing and automation tools, which made it difficult to engage their audience and recover missed sales opportunities.
On top of that, as the brand expanded into community events and workshops, they needed a streamlined way to sell tickets and manage events online to reduce manual work, boost efficiency, and create new revenue streams.
Solutions
We delivered a fast and impactful turnaround by tackling Crowns Guam’s needs across multiple touchpoints:
Website Revamp – We redesigned their Shopify site with a modern, user-friendly interface, streamlined navigation, and improved product organization. This enhanced the customer experience and directly contributed to higher online sales.
Email Marketing & Automation – We implemented branded campaigns and automated flows for abandoned carts, welcome series, and promotions. This not only boosted engagement but also led to a significant and consistent increase in monthly revenue from recovered sales.
Event Management & Online Ticketing – We integrated a seamless ticketing system for workshops and community events. This not only saved the team time but also resulted in sold-out events, driving both revenue and brand visibility.
The results were clear: better UX/UI drove higher conversions, automation increased monthly sales, and event management created a new, efficient revenue stream. Together, these solutions positioned Crowns Guam for sustainable growth while strengthening its connection with the community.
